A blackberry bush features on the coat of arms of our surname “Morato”. It is in its third generation that the shrub bears a new fruit, “the blackberry”, becoming the symbol for our brand JMVC, Javier Morato Valverde del Camino.
JMVC looks at the world through a blackberry.
It blends tradition and craftsmanship with originality and the new standards, rules and trends characterising the industry, including new messages and a new way of speaking and communicating.
The fruit is sometimes cultivated on farms, yet it occasionally grows wild; at times it is sweet and at other times, bitter. This is what we propose: classic, yet with an unconventional twist, elegant, yet on-trend, artisan and traditional, yet improving processes to be competitive, transparent and with continuous improvement to offer the finest quality